Getting started in cannabis has never been easier than it is today. Even Coca-Cola is testing the water with CBD, marking a huge shift in public opinion that is impossible to ignore. The stigma and laws are starting to evaporate before our eyes, creating a business opportunity that would impress even the most seasoned of investors.
But just because it is easier to enter this industry does not mean it is simple. Businesses today have far more concerns than those covered in a standard business class. The liability alone has been enough to cause jitters to many would-be entrepreneurs.
A cannabis consultant is an individual or group that can help you make some of the tougher decisions in your business. Whenever you come up against a particularly vexing problem, they are available to take the call and get you squared away. They are often the only resource that people have when it comes to wading through this complicated market.
The legality of the controversial substance is still somewhat up for debate, making it more difficult to both manufacture and sell. From building regulations to licensing, there are a number of potential pitfalls. Before you strike out on your own, consider these five reasons to hire a cannabis consultant before you do.
Setting Up Is Difficult
How much space do you need? How should you operations work? How do you keep a construction crew on schedule? What will you do if an inspector shows up at your door? Do you have all the right insurance?
Most businesses run into trouble when digging into the nuances of each of these questions. And to be fair, setting up any business will always mean making decisions that are easy to second guess. However, in cannabis, there are more consequences to making the wrong decision than there are in more mainstream industries. The right cannabis consultant will be hands-on when it comes to your business. They will learn your specific objectives and processes before finding solutions that can fit into your expectations.
In addition to answering the basic questions, consultants take their services one step further. Many owners fail to account for their future when they are so busy trying to keep their head above water. This can ultimately cause trouble if they need to scale their product for new markets. A cannabis consultant makes it easy to clarify your business plan with sustainability in mind. They offer the insight you need to prepare for both today and tomorrow.
You Learn More
There is a lot to know about the modern cannabis industry. The explosion of the cannabis industry has attracted a lot of bright and talented professionals, which has drastically changed the landscape.
This development has resulted in multiple improvements and innovations that can work for you. For example, American Cannabis Company has created the Cultivation Cube that makes it easier for businesses to do more with their available space. This technology can significantly reduce your crop loss and improve both the quality and quantity of your harvests.
This is just one of the many available options that can give your business a running start before it even opens its doors. A good consultant is there to learn where your inefficiencies lie before suggesting the products and services that will strengthen it from the inside out.
Cannabis Laws and Regulations Are Complicated
Even the most progressive of states are still figuring out exactly how to enforce cannabis laws. They may even be changing local or state legislation as you read this sentence! This kind of uncertainty makes it difficult for lenders and banks to decide how to proceed, and it makes it difficult for businesses to implement long-term logistics.
There are laws on everything from packaging to product storage to signage. If an inspector or local official finds that you have skipped a step, they may impose strict fines or penalties.
The right consultant can give you the advice you need. Whether it is cannabis licensing, intake procedures, waste disposal laws, or paperwork, they are available to ensure all your ducks are in a row. And what is more, they will go even further than that.
A cannabis consultant survives based on how informed they are about the industry. If the winds of change are blowing when it comes to regulation, they can give their clients a heads up. This kind of knowledge gives business owners a chance to prepare well in advance. If the regulations are officially changed, they will not have to scramble to comply.
Businesses Need to Stand Out
There is plenty of money to be made in this industry simply based on the basic principle of supply and demand. The market has not been saturated by big-name corporations who make it nearly impossible for the entrepreneur to make a name for themselves. (Many investors are too afraid to get involved because of the uncertainty surrounding cannabis.)
However, there are still a lot of players in this rapidly growing space. Without the right marketing campaign, it is going to be difficult for a new business to grab a foothold. A cannabis consultant can give business owners the branding tips they need to appeal to the right market.
This kind of help is a great way to carve out a solid niche, so your customers will actually remember you. Whether you want to stand out primarily based on the quality of your product or because of your efficient delivery methods, a cannabis consultant helps you craft the right image. The more recognizable you are to shoppers, the more likely it is they will choose you from your direct competitors.
You Need Partners
To really succeed in cannabis, you need a variety of people on your side. The successful owners look outside their company as much as possible and find as many allies as possible. The problem is that it is hard to know exactly who to trust in a crowded market.
A good cannabis consultant may not be able to answer every question and perform every service, but they can at least direct you to the person who can. This gives you a chance to get what you need of course, but it also gives you the chance to build the relationships and establish the reputation you need for long-term growth.
There are a variety of professionals in both the public and private sector who recognize both the medicinal and monetary benefits of cannabis. Once you get to know them, it can pave the way to new ideas and laws that facilitate rather than hinder business. American Cannabis Company knows the individuals and groups who can help you get ahead.
American Cannabis Company works with a variety of business owners who are establishing themselves in this market, and we are committed to helping them grow. It is our privilege to work with smart, motivated individuals who know they have a quality product. Whether you are just mapping out your business plan or you are getting ready to make your first official sale, we are here to help. Give us a call today to learn more about what we do and how you can make it work for you.